WeChat just updated a series of regulations surrounding external links. Let’s check!
“Hi friend, would you like to click this link to help me get a discount?”
“Hey! Plz give a ‘like’ to my latest WeChat Moments post, thx!”
“Join my team to get a price cut!”
Have you ever sent or received such messages and felt annoyed about it? From next week these external links will be banned.
WeChat releases an update to external links policies which will take effect on Oct 28. External links that require users to invite clicks from contacts are no longer allowed.
Here’s a knife, cut it yourself ok?
According to the statement, WeChat has updated four items in its guidelines on external links concerning social sharing features and user profile photos.
Companies are forbidden from making unauthorized edits to user profile photos and nicknames.
WeChat has banned posts that require users to ask contacts to repost, like, or click to open an external link within the post to qualify for a discount or participate in a marketing scheme.
Operations that require users to open or download another app in order to obtain monetary rewards, physical prizes, and virtual prizes are also banned.
WeChat also widens its ban on fraudulent activity to include group-buying links, including lotteries or sales of goods with an obvious disparity in price and product value.
WeChat adopts the stepwise penalty for violations.
According to the regulations, these external links will be blocked immediately and the related account may also be sanctioned.
The links which violate the rules for the first time can apply for unblock to recover access after modifying.
For which violate the rules more than once, they may pass the application after an observation period.
If these links maliciously violate the rules, they will be permanently blocked or banned and other links posted by the related accounts are not allowed to be shared on WeChat.
In the worst case scenario, the related accounts, domain names, IP addresses, and sharing interfaces will be permanently banned.
Many WeChat users leave comments about the news overwhelmingly welcomed the change, saying that they have been sick of these links and increasingly bombarded by unsolicited spam messages.
So glad to hear the news! Many people in my WeChat contacts haven’t talked to me for thousands of years but suddenly sent a link to ask a favor for a discount.
Thank god WeChat finally bans it!
That’s the most annoying thing!
They are not asking for a discount on price, they are asking for a discount on friendship.
Share to let your friends know!
SOURCE | 澎湃/TechNode