Know These WeChat Trends to Survive in China

WeChat just released the 2019 annual report at Tencent Holdings’ annual WeChat conference yesterday. What’s the most popular emoji, which topic is most-concerned? Let’s check the trends! 
Know These WeChat Trends to Survive in China
The report unveiled findings based on what the social media platform described as “anonymized data” collected from its 1.15 billion users in the first nine months of 2019. 
 
FAVORITE EMOJIS
 
The “facepalm” remained the favorite emoji with China’s WeChat users last year, according to the app’s 2019 report. 
 
Know These WeChat Trends to Survive in China
 
Beyond the facepalm emoji, WeChat users also used the grin, chuckle, thumbs up and rose emojis to express themselves most often. 
 
Know These WeChat Trends to Survive in China
 
 
TOP NEWS WORDS
 
The report shows that the most-searched news word of the first three quarters in 2019 included “black hole” which scientists photographed for the first time in April
 
Second was “Notre Dame de Paris Cathedral,” which suffered a major fire last year. 
 

Know These WeChat Trends to Survive in China

 
Then “sweep black and eliminate evil” follows, which refers to China’s intensifying crackdown on crime. 
 

Know These WeChat Trends to Survive in China

Top 4 to top 10 hot words include Beijing’s gigantic new “Daxing International Airport”, the “70th anniversary” of the founding of the People’s Republic, the “supermoon”, “garbage sorting”, and famed architect “I.M. Pei,” who died in 2019. 
 
Know These WeChat Trends to Survive in China
 
 
BUZZWORDS
 
The phrase “Wo Tai Nan Le” (“我太难了”), meaning “I am stressed out” or “I am burned out” topped the list of buzzwords on WeChat Search. 
 
Know These WeChat Trends to Survive in China
 
 
PEAK TIME
 
In terms of peak hours of use, core app use spikes just before lunchtime and during after-work hours. 
 
WeChat official accounts, belonging to content creators that users can subscribe were accessed most at 21:00. 
 
Know These WeChat Trends to Survive in China
 
And mini-apps, basic versions of applications that reside within WeChat and can be accessed without installation, were most used around lunchtime and after dinnertime. 
 
Know These WeChat Trends to Survive in China
 
 
What do you think of the report? Do you often use  ? Please leave your comment below to tell us! 
 

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Know These WeChat Trends to Survive in China

SOURCE | Shine / 财新 / ThePaper

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Know These WeChat Trends to Survive in China